Score A Chance To Win Tickets To Super Bowl XLIX At

Who Can Enter: Open only to legal residents of the 50 United States and District of Columbia, who are at least eighteen (18) years old (19 in AL or NE) as of the date of entry.

How To Enter: Starting on September 7, 2014 at 12:00 a.m. CT, a “Fire Drill Alert” will be posted at during each of the fourteen (14) 2014 regular season National Football League’s Thursday Night Football games. After the Fire Drill Alert has been posted, the first 1,000 eligible entrants who visit the Fire Drill App on the Website and click the “Enter” button will be eligible to receive a Fire Drill Prize. Limit one (1) Fire Drill Prize per person and up to five (5) Fire Drill Prizes per household during each Fire Drill. Confirmed Fire Drill Prize winners will each automatically receive one (1) Sweepstakes entry upon completing and submitting the requested registration information.
There is a limit of one (1) Sweepstakes entry per entrant per Weekly Period and a total limit of seventeen (17) Sweepstakes entries per entrant during the entire Promotion Period.

All entries must be received by December 31, 2014 at 11:59:59 p.m. CT.

What You Can Win:

14,000 Fire Drill Prize Winners will each receive a “Fire Drill Prize” consisting of a coupon for one (1) free package of LAY’S STAX Crisps, priced up to $1.79.
Total ARV of the Fire Drill Prizes: $25,060.

One (1) Sweepstakes Grand Prize Winner will receive a four (4) day/three (3) night trip for the Grand Prize Winner and three (3) guests to attend Super Bowl XLIX between January 30, 2015 and February 2, 2015. Trip includes :

  • round-trip coach class air transportation for four (4) between the major commercial airport closest to Grand Prize Winner’s U.S. residence and a Phoenix, Arizona major commercial airport;
  • three (3) nights standard hotel accommodations at a hotel selected by Sponsor;
  • ground transportation between the airport and hotel while in Phoenix, Arizona;
  • four (4) tickets to attend Super Bowl XLIX;
  • roundtrip ground transportation between the hotel and Super Bowl XLIX.

Total ARV of the Sweepstakes Grand Prize: $15,450.

Sweepstakes Weekly Prize (17):


Total ARV of all Sweepstakes Weekly Prizes: $12,205.