150 Chances For You To Win Cereal, Grain Snacks, or Yogurt For 1 Year!

All this month, visit PrizeGeneralMills.com and follow the links and instructions to complete and submit the registration form in its entirety, including a Code where indicated. Upon successful registration and inclusion of the Code, you will automatically receive 1 Instant Win Game play. The Instant Win Game results will be instantly displayed.

To enter additional Codes, visit the Website and follow the links and instructions to enter your email address and a Code during the Code Redemption Phase, and you will automatically receive a Instant Win Game play. The Instant Win Game results will be instantly displayed.

Obtain A Code

There are 2 ways to obtain a code for the Instant Win Game:

  1. During the Purchase/Request a Code Phase, purchase a product in-store from among the following products from a participating Kroger store, while supplies last, receive a print out at check out that includes a code. Up to 5 Qualifying Purchases may be made in a single in store transaction.
  2. To obtain a Code without a purchase, hand print your email address on a 3″ x 5″ piece of paper and mail it in an envelope with proper postage to “General Mills Anniversary Instant Win Game,” c/o HelloWorld, Inc., P.O. Box 5006, Department 827469, Kalamazoo, MI 49003-5006.

Qualifying Products


  • Annie’s Berry Bunnies
  • Annie’s Cocoa Bunnies
  • Annie’s Frosted Oat Flakes
  • Batman Chocolate Strawberry
  • Basic 4
  • Boo Berry
  • Cascadian Farm (Farm Stand Harvest Granola, Protein Granola)
  • Cheerios
  • Chex
  • Chocolate Toast Crunch
  • Cinnamon Toast Crunch
  • Cocoa Puffs
  • Count Chocula
  • Dora The Explorer
  • Cookie Crisp
  • Fiber One
  • Franken Berry
  • French Toast Crunch
  • Honey Nut Clusters
  • Golden Grahams
  • Kix
  • Lucky Charms
  • Minions
  • Nature Valley Protein Crunchy Granola
  • Oatmeal Crisp Raisin Bran
  • Reese’s Puffs
  • Star Wars Cereal
  • Superman Caramel Crunch
  • Tiny Toast
  • Total
  • Trix
  • Wheaties


  • Fiber One (Bars, Brownies, Cheesecake, Cookies, Fruit Snacks, Streusel)
  • Nature Valley Bars
  • Nature Valley Cookies
  • Nature Valley Granola Bites
  • Nature Valley Backpacker
  • Nature Valley Protein Soft Baked Granola Bites


  • Yoplait Original single serve cups
  • Yoplait Light single serve cups

Prizing Details

150 Prizes: Each winner will randomly receive one of the following:

  • Free Yoplait for a year, awarded as 365 coupons, each can be used to purchase a single of Yoplait Original and Yoplait Light (size 3.5 oz – 6 oz)
  • Free Nature Valley Grain snacks for a year, awarded as 73 coupons, each can be used to purchase a 5 – 6 ct box of Nature Valley Grain snacks.
  • Free Cereal for a year, awarded as 52 coupons, each can be used to purchase a 8.7 oz – 33 oz box of any Big G cereal.

General Mills Anniversary Instant Win Game At PrizeGeneralMills.com

Eligibility: General Mills Anniversary Instant Win Game is open only to legal residents of the 50 United States and the District of Columbia (excluding Florida and New York) who are at age of majority in their state of residence at the time of entry.

Promotion Period: The Instant Win Game begins on September 25, 2016 at 12:00 a.m. Eastern Time and ends on October 26, 2016 at 11:59 p.m. ET.

Limit: Each entrant may play up to 200 times during the Promotion Period, regardless of whether Free Code or Purchase Code is used for play.

Winner List: For a winner list, visit http://bit.ly/2bfykEs. The winner list will be posted for 90 days after winner confirmation is complete.

Sponsor: General Mills Sales, Inc., One General Mills Blvd, Minneapolis, MN 55440.
Administrator: HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.

Entry Form: PrizeGeneralMills.com | Official Rules: Click Here

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