For the Love of Cheese Promotion

Who Can Enter

For the Love of Cheese (the “Promotion”) is open only to legal residents of Michigan, Indiana, Illinois, Ohio, and Kentucky who are at least eighteen (18) years old as of May 4, 2014.

How To Enter

The Promotion begins on May 4, 2014 at 12:00:01 a.m. Eastern Time (“ET”) and ends on May 31, 2014 at 11:59:00 p.m. ET (the “Promotion Period”).

During the Promotion Period, visit meijer.com/kraftcheese and complete and submit the registration form including a valid email address. Then, you will be prompted to electronically vote for one (1) out of six (6) recipes presented to you. You automatically will receive one (1) entry into the Sweepstakes and one (1) Instant Win play for that day. Once complete, you will advance to the Instant Win Game. Once on the Instant Win Game page, follow the links and instructions to play the Instant Win Game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for prize claim validation.

Each entrant may vote and play one (1) time per day during the Promotion Period.

What You Can Win

Sweepstakes Prize: ONE (1) GRAND PRIZE: The winner will be able to choose one (1) and only one (1) of the following prizes:
a. A trip for four (4) to a Sponsor designated destination city to attend a Brad Paisley concert. Trip package includes round trip, coach-class air transportation for four (4) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Sponsor designated destination city; two (2) nights’ accommodations at a hotel determined by Sponsor in its sole discretion (single room, quad occupancy); four (4) tickets to a Brad Paisley concert; ground transportation to and from airport and hotel and to and from hotel and concert venue; $1,500 spending money; and travel agent services.
b. One (1) Guitar Autographed by Brad Paisley, one (1) Guitar Shaped Wooden Cheese Board, and $5,000 in Meijer gift cards. ARV: $6,800.

Instant Win Game Prizes: TWELVE (12) FIRST PRIZES (Three (3) awarded per week): A $500 Meijer gift card. ARV: $500. TWO HUNDRED EIGHTY (280) SECOND PRIZES (Ten (10) awarded per day): A $20 Meijer gift card. ARV: $20. THREE HUNDRED TWENTY (320) THIRD PRIZES: A $5 Meijer gift card. ARV: $5.