Who Can Enter:
The Game is open only to individuals who are legal residents of one of the 50 United States or the District of Columbia and are 18 years of age or older at the time of participation.
How To Enter:
(a) Text Message: To play the Game via Text Message, you must first obtain a Game Code. To obtain a Game Code, during the Game Period purchase any Meal Deal at a participating Taco Bell location and receive a specially-marked bag of DORITOS® Tortilla Chips. Look for the 9-digit product code below the “guaranteed fresh” statement on the front of the DORITOS® bag (each a “Game Code”). Once you have obtained a Game Code, use your mobile phone to text your Game Code (exactly as it appears on the front of the DORITOS® bag) to shortcode CHIPS (24477) to play for a chance to win a prize (a “Play”).
(b) TOLL-FREE CALL: To play without making a purchase or sending a text message, call toll-free 1-800-352-1335, during the Game Period, and follow the automated instructions to play for a chance to win a prize (also a “Play”).
Game begins at 12:00:00 p.m. (noon) Central Time (“CT”) on November 10, 2011 and ends at 11:59:59 a.m. CT on December 28, 2011 (“Game Period”).
Limit one (1) Play per Day per person/phone number/Play method.
What You Can Win:
Grand Prize (147 total; 3 per Day): Winner receives $1,142.00 worth of gold coins. Approximate Retail Value (“ARV”): $1,142.00 each.
First Prizes (1,029 total; 21 per Day): Winner receives $190.00 worth of gold coins. ARV: $190.00 each.